To manage DreamWorks Interactive, Microsoft relocated one of its executive game producers, Alan Hartman, while film industry veteran Glenn Entis served as the studio's CEO following DreamWorks' acquisition of Pacific Data Images. Steven Spielberg was primarily responsible for negotiations with Microsoft to establish DreamWorks Interactive, which secured funding for the studio. Both Microsoft and DreamWorks initially invested $30 million in the studio, which would soon be employing 75 people. The studio's operations were to be set up in Los Angeles, California, with a smaller group near Microsoft headquarters in Redmond, Washington. History As DreamWorks Interactive (1995–2000) ĭreamWorks SKG and Microsoft announced on March 22, 1995, that they were establishing a videogame development company, DreamWorks Interactive LLC, as a joint venture following a Microsoft investment that acquired a minority stake in DreamWorks SKG as a whole.
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