![]() ![]() Here’s 5 types of humor that can help you create a better connection with your audience.Īs we know from a real-life basis, surprise is known to trigger a comedic response. Ever wonder why some of the biggest brands use advertisements that are completely random, unexpected, or even downright ridiculous? It’s because the “here’s why are product is the best” approach rarely forms a bond with people – it’s boring, predictable, and doesn’t reward people for their time and attention. ![]() When you actually provide your audience with something that triggers an emotion, it makes an impact. Humor is an important tool that, when used correctly, can take your product, service, or brand exponentially further than using the cut and dry approach. Do they feel something when they see your social ad, landing page, video, or email? Is there an emotion that is triggered when someone sees your message? If not, your offering might be overlooked, forgotten, or even intentionally ignored. What is this secret ingredient? Creating an actual bond with your audience. ![]() The starting point is to provide an offering that meets a real need, but there’s an unexpected element that is often overlooked when companies begin pushing out what it is they’ve worked so hard to create. In 2020, companies need to provide more than just a great product or service.
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